Roots and Grow Cafe
Social Media Playbook

Roots and Grow Cafe
Social Media Playbook

Roots and Grow Cafe
Social Media Playbook

Projects

Tools

Adobe Illustrator, Adobe Photoshop

Category

Social Media Playbook

View Full Project

This project was part of Design Challenge 1 at Purwadhika Digital School. Roots & Grow has a unique concept and great potential, but their social media didn’t fully reflect that. I created a social media playbook to help the brand look more consistent and connect better with their audience.

Roots & Grow is a modern cafe founded in late 2020 managed by Muhajir Project, an Islamic community guided by Ustadz Muhammad Nuzul Dzikri, Lc. as an advisor.The cafe serves a variety of food and drinks, as well as exclusive Muhajir Project merchandise like tote bags, Islamic books, air fresheners, and other products.

While the cafe is open to everyone, its primary target audience is adults, especially families.

Roots & Grow is a modern cafe founded in late 2020 managed by Muhajir Project, an Islamic community guided by Ustadz Muhammad Nuzul Dzikri, Lc. as an advisor. The cafe serves a variety of food and drinks, as well as exclusive Muhajir Project merchandise like tote bags, Islamic books, air fresheners, and other products.

While the cafe is open to everyone, its primary target audience is adults, especially families.

This playbook uses five main content pillars: Promotion to highlight offers and services, Inspiration to spark ideas and interest, Season to stay relevant with current trends or moments, Education to share tips and insights, and UGC to build trust and engage with the community.

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