About

Hey! I'm Obbie Aufansyah Yusuf,

Hey! I'm Obbie Aufansyah Yusuf,

a UI/UX Designer and Visual Designer focused on turning complex ideas into clear, user-friendly experiences.

With a background in Islamic Law and an Adobe Certified Professional (ACP) in Adobe Illustrator, I bring a structured and detail-driven approach to digital products, branding, and visual communication.

My work spans user experience design, interface design, and visual design, helping businesses communicate clearly while balancing user needs and business goals. I’m multilingual in Indonesian, English, and Arabic which helps me communicate effectively in different environments.

I may not have a design degree, but my skills, sense, and way of thinking show through every project I’ve done.

Education

Purwadhika Digital School

Visual & UI/UX Design

Jan–Jul 2025 | Final score 84

Islamic University of Madinah

Shariah/Islamic Law

2020-2024 | GPA 3.92/4

Certification

Adobe Certified Professional

Adobe Illustrator | 2021

Languages

Indonesian (Native)

English (Limited working)

Arabic (Limited working)

Software

Figma

Whimsical

Adobe Illustrator

Adobe InDesign

Experience (in design)

Designer & Sales Support | PT Syafar Barokah Sejahtera

Jan 2026–present

  • Operated as the sole designer for the marketing function, creating client-facing materials including brochures, roll banners, company profiles, and warranty books used in sales presentations and government meetings.

  • Supported the Sales Executive across the full pre-sales cycle, including brief intake, collateral production, and meeting preparation, while maintaining on-time delivery across active client engagements.

  • Developed and managed a Google Sheets-based vehicle service tracking system, monitoring repair progress from intake to completion (0%-100%) through photo/video documentation for internal operations and government client reporting.

  • Managed the company's account on INAPROC (Indonesia's national e-procurement platform under LKPP), preparing procurement-related administrative requirements.

  • Prepared and organized tender administration documents for government procurement submissions (PUPR/Ministry of Public Works and Public Housing) in accordance with required formats and guidelines.

Video Editor | Nastafeed

Nov 2025–present

  • Produced daily short-form Islamic content for @nastafeed.id Instagram and YouTube by handling filming, editing, and subtitles, resulting in +20 videos per week delivered consistently.

  • Drove YouTube growth through consistent Shorts production by optimizing pacing and subtitle clarity, increasing subscribers from 88 to +900 (923%) in under 6 months.

Creative Designer | SunnyDay Indonesia

Jul–Nov 2025

  • Create visual materials for Meta Ads and Google Ads campaigns, experimenting with different layouts and color compositions to find the most engaging visual approach.

  • Develop visual assets to enhance the company’s website and overall online presence, ensuring brand consistency and usability across digital platforms.

  • Produce and edit instructional video tutorials that simplify CRM usage for internal teams, leading to smoother onboarding processes.

  • Create short promotional videos tailored for Meta Ads with clear messaging, helping the marketing team attract a higher number of qualified leads.

Visual Graphic Designer | Ilayya Tour & Travel

Visual Graphic Designer | Ilayya Tour & Travel

Jul 2024 (project)

Jul 2024 (project)

  • Delivered a clear and usable playbook that helps the team produce consistent social content.

  • Developed key visual guidelines tailored to the company’s target audience.

  • Delivered a clear and usable playbook that helps the team produce consistent social content.

  • Developed key visual guidelines tailored to the company’s target audience.

Head of Multimedia Department | Persatuan Pelajar Mahasiswa Indonesia (PPMI) Arab Saudi

May 2021–Oct 2022

  • Built social media posts for PPMI Arab Saudi by planning ideas, creating visual designs, and adjusting the content based on feedback, which helped increase the organization’s online presence.

  • Collaborated with other departments to develop event concepts and visual assets by discussing their needs, sharing design ideas, and preparing materials on time, which supported smoother event preparation.

  • Led the content planning and posting strategy by organizing the monthly schedule, checking content quality, and making sure every post followed the organization’s goals, which helped keep the social media communication clear and consistent.

  • Created design guidelines to unify visuals and logo use by studying the existing designs, setting simple design rules, and sharing the guidelines with the team, which helped make the organization’s visual identity more consistent.

  • Recognized by the PPMI core team as the MVP for strong leadership and creative work as department head.

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