Tools
Figma, Whimsical, Adobe Illustrator
Category
UI/UX Design
This project was part of Design Challenge 4 at Purwadhika Digital School. When I first visited Ilayya’s website, the design felt outdated and hard to trust. I took that as a challenge to redesign it with smoother UX and cleaner UI, so users could navigate more easily and feel confident to convert.
Secondary Research
Indonesia holds the title of the world’s largest Muslim-majority nation, with approximately 87% of its population identifying as Muslim. This equates to around 244 million individuals, presenting a significant potential market for umrah services.
As of September 2022, there were 1,375 officially registered umrah travel agencies (PPIU) in Indonesia. This high number indicates a saturated market, leading to intense competition among providers.
With a solid 67% conversion rate*, I saw room to push it even higher through better UX and design. So I worked on redesigning the website to help increase that conversion rate by making the user experience clearer and easier.
*Ilayya's Internal Data
User Inteview
Amount of Participants: 3 users
Criteria of Participants:
People who have done umrah before, maybe once every few years.
People who have searched for full umrah info from more than two sources.
People who had trouble finding clear and helpful umrah information.
Questions:
Behaviour
Pain Points
Expectations
Visit Ilayya Website
How Might We?
User Persona
Wireframe
Here's the Fix
Mobile UI
