Half Deen Wedding Organizer UI/UX Design

Projects

Tools

Figma, Whimsical, Adobe Illustrator

This project was my Final Project at Purwadhika Digital School. I noticed that many wedding organizer websites didn’t provide clear package details, which made users hesitate. From there, I built Half Deen’s website from scratch with a smoother UX and cleaner UI, so users could easily find information, trust the brand, and feel confident to convert.

Secondary Research

When Zara and Farhan planned their syar’i wedding, they struggled to find clear package details and trustworthy information on wedding organizer websites. This reflects a broader opportunity in Indonesia, where over 242 million Muslims and 1.47 million annual marriages create strong demand for syar’i wedding services.

Our analysis of four syar’i wedding organizers found that most had unclear packages, outdated designs, limited trust indicators, and weak communication of their shariah commitment. To solve these problems, I designed a website that provides clear information, a professional experience, and a stronger representation of Islamic values for Muslim couples.

When Zara and Farhan planned their syar’i wedding, they struggled to find clear package details and trustworthy information on wedding organizer websites. This reflects a broader opportunity in Indonesia, where over 242 million Muslims and 1.47 million annual marriages create strong demand for syar’i wedding services.

Our analysis of four syar’i wedding organizers found that most had unclear packages, outdated designs, limited trust indicators, and weak communication of their shariah commitment. To solve these problems, I designed a website that provides clear information, a professional experience, and a stronger representation of Islamic values for Muslim couples.

User Inteview

Amount of Participants: 3 users

Criteria of Participants:

Already married within the last 1–3 years, or planning to get married soon
Have compared or searched for at least 2 wedding organizers, using websites, Instagram, etc.
Prioritize sharia in the wedding process (for example, separating men and women)
Have a budget for wedding organizer services of at least Rp10 million

Questions:

Behaviour
Pain Points
Expectations

How Might We?

View Full Research

User Persona

Wireframe

Here's the UI

Mobile UI

Usability Testing

Type of: Moderated

Amount of Participants: 5 users

Tools: Google Meet

Tasks:

Imagine you have a budget of around Rp50 million, and you want to see what services you can get from this wedding organizer. Where would you start?
You plan to get married next year and are now looking for a sharia wedding organizer. What would make you sure that this WO truly follows sharia?
You want to see this WO’s experience with previous clients and their portfolio to feel more confident. Where would you start?
Imagine you have some common questions about the technical details on the wedding day. Where would you look for the answers?
You want to know when and how this WO will start working with you in your wedding process. Please explore.

Type of: Moderated

Amount of Participants: 5 users

Tools: Google Meet

Tasks:

Imagine you have a budget of around Rp50 million, and you want to see what services you can get from this wedding organizer. Where would you start?
You plan to get married next year and are now looking for a sharia wedding organizer. What would make you sure that this WO truly follows sharia?
You want to see this WO’s experience with previous clients and their portfolio to feel more confident. Where would you start?
Imagine you have some common questions about the technical details on the wedding day. Where would you look for the answers?
You want to know when and how this WO will start working with you in your wedding process. Please explore.

This result of 84% is above the benchmark of 78%, showing that the solution has performed well in addressing users’ problems and meeting their needs effectively.